Branding

Canadian Down Syndrome Week

The Canadian Down Syndrome Society wanted a new look that highlighted specifically Canadians with Down Syndrome for their celebratory week. The Canadian flag is represented here as a trisomy of chromosomes, the tripled arrangement on the 21st chromosome that results in Down Syndrome. Paired with a bold typeface this logo serves as the perfect stamp of recognition and visibility for Canadians with Down Syndrome. The logo is versatile in its orientation and can swap out the date that changes from year to year. 

Client: Canadian Down Syndrome Society

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